What Makes a Reward Feel Like a Reward?

What redemption behavior can tell us about recognition, motivation and the rewards people value most

The 2026 Rewards Benchmark Report: What Employees Want From Rewards ProgramsOrganizations spend a lot of time deciding what rewards to offer, but the more revealing question may be what people choose when they're given the opportunity to choose for themselves. This report examines redemption behavior across global rewards programs to uncover the reward categories gaining momentum, the preferences shaping redemption decisions and the differences emerging across regions. Along the way, it offers a clearer picture of what people value, what motivates action and what those choices can teach organizations about recognition.

What You'll Find Inside:
  • See what employees actually choose: Explore redemption behavior across 190+ countries and uncover what employees value when given the freedom to choose their own rewards.
  • Understand which reward categories are gaining momentum: See what's trending across merchandise, experiences, prepaid and other reward categories as organizations rethink engagement strategies.
  • Examine the shift from prepaid to tangible rewards: Learn why merchandise continues to gain traction and what that trend may reveal about recognition, motivation and perceived value.
  • Build a reward mix informed by behavior, not assumptions: Use benchmark data and redemption insights to evaluate your current strategy and identify opportunities for improvement.
  • Access real-time reward trend data: Explore the C1 World Reward Tracker to see the most redeemed rewards by country and category.
The most useful rewards insights don't come from assumptions. They come from understanding what people actually choose. Explore the trends, preferences and redemption behavior shaping today's rewards landscape.