The Comms Strategy That Actually Reaches Frontline Workers

Nearly 1 in 4 deskless workers feel left out. Reconnect with a comms strategy built for the frontline.
How to Effectively Reach Deskless Workers

Your frontline workers aren’t checking email. They’re not refreshing the intranet. They’re not sitting in front of a screen at all, which means most of your messages aren’t landing.

If your comms plan still relies on desktop channels, you’re not reaching them. And that disconnect is costing you in lost productivity, missed updates and rising turnover.

This white paper from Firstup breaks down how to fix the gap. From mobile-first delivery to manager-driven outreach and intelligent timing, you’ll get a practical framework for comms that actually land, and metrics that prove it.

Inside:

  • A 5-step framework to engage deskless workers
  • Why middle managers are your comms MVPs
  • How mobile and intelligent delivery triple engagement
  • The retention and productivity lift when your frontline is in the loop

When workers feel connected, they perform better. Start building a comms plan that works everywhere, not just at a desk.

Presented by

Firstup’s mission is to make work better for every worker. As the leading intelligent communication platform, Firstup connects organizations with their entire workforce — from desk workers to the frontline — through personalized communications that drive action. With AI-powered orchestration, Firstup enables what was previously impossible: delivering real-time, contextualized communications at scale, tailored to each employee's unique role and needs at the exact moment of relevance. 

For more information about Firstup, please visit www.firstup.io