Digital Transformation - Bridge the Skills Abyss

Business stakeholders, technologists, and marketers each have a stake in delivering digital transformation success.

Depending on your industry and leadership, digital transformation projects will most likely be seen through one of two lenses: customer experience (CX) or operational excellence (OPEX).

In this white paper, you will learn why large-scale digital transformation projects should address both perspectives, and why project teams must tap into both skill sets.

Included in this white paper:

• How to align the right CX and OPEX expertise with the digital transformation effort
• Role and focus for CX and OPEX practitioners
• Why digital transformation requires a multidisciplinary approach